Despite the corporate ties, the two chains have distinct marketing strategies. Aldi is price-driven and undercuts competitors by selling cheaper private-label versions of the most popular items at traditional supermarkets, says Jon Springer, a former retail editor for Supermarket News.
Trader Joe's also aims for affordability, but its driving force is uniqueness. It focuses on its own line of mostly prepackaged products in unusual flavor combinations that you won't find anywhere else. Most supermarket chains put select items on sale every week.
But at Trader Joe's, what you see is what you get when it comes to price , says Jeanette Pavini, a household savings expert for Coupons. That means you won't find any Trader Joe's deals listed in your Sunday circulars. The grocer claims that because it already offers the lowest prices it can every day, there's no room for sales, specials or coupons.
In , the grocer introduced its first private-label product: granola. The grocer says the heavy emphasis on store brands helps keep costs low because it buys direct from suppliers whenever possible no middleman markup and then passes the savings on to its customers.
Health-conscious customers should know that the company claims all of its store-branded food and drinks are free of artificial flavors, artificial preservatives, synthetic colors and genetically modified GMO ingredients. To find out whether Trader Joe's really does offer lower prices versus other stores, we did some comparison shopping. We looked at the cost of several everyday grocery items and priced them against similar items available at Aldi, Target and Walmart.
It's easy to get attached to your favorite snack. Just be warned that at Trader Joe's those snacks might not be around forever. There are even social media accounts dedicated to letting shoppers know when items are slated to be pulled from shelves or are strictly seasonal items for example, check out traderjoestobediscontinued or traderjoesgeek on Instagram. Trader Joe's rationale? Because store space is limited and new products are introduced every week, items that don't catch on quickly with customers are wasting valuable real estate.
Besides poor sales, Trader Joe's says a product might be discontinued if it's seasonal or if the cost of producing it increases significantly.
Trader Joe's also has a no-questions-asked return policy. While doing some comparison shopping at a couple Washington, D. However, since the pandemic hit, the company has implemented social distancing and safety procedures to help eliminate overcrowding in-stores that used to result in packed checkout lines and long wait times.
If you watch sales at other drug stores and markets, you're often able to get various kinds of cereal for less. Basket reports that a Still, it's usually worth your while to shop around. Snacks such as cookies and granola bars are generally overpriced as well, says Greutman: "All of those are impulse buys and I think specifically packaged to be quick buys, and you spend a lot of money.
Part of the promise of Trader Joe's is the quality. So while the store does sell organic milk, it's often more expensive than what's sold by competitors. Correction: This story was revised to correct the description and price of Trader Joe's rice. Don't miss: 8 foods you should always buy at Trader Joe's. Like this story?
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